Sal

Let’s talk about what actually happened during the era of viral skincare-makeup. Yes, Farsali products were viral. Yes, influencers dripped serums down their faces for views. But were they just overpriced glittery oils? Not quite. 👉 Not all the dropper products were oils. 👉 Each formula had a specific function — whether your skin was oily, dry, or in between. 👉 And influencers, while amazing at grabbing attention, aren’t always the best at product education. We’re not in our “viral product” era anymore. We’ve stepped back from retail, slowed down, and now focus on intentional launches that are evergreen — like the Reset Cream, our best-selling moisturizer for even-toned skin and visibly refined pores. #ViralSkincare #PrimerSerum #SkincareEducation #InfluencerMarketing #Skintune #RoseGoldElixir #ResetCream #SkincareTips #SkincareRoutine #GlowingSkin

Urban Decay’s All Nighter Setting Spray just changed… and most people don’t even know it. After 15 years, the original formula maker, Skindinavia, is no longer behind the iconic mist. Whether it’s better or not is up to you—but here’s what this means from a brand and licensing perspective. In most licensing deals, the formula is owned by the innovator, but the brand owns the name, the narrative, and the shelf space. So when the deal ends? The product changes, but the name doesn’t. The consumer rarely notices… unless it’s made public. — #UrbanDecay #AllNighter #SettingSpray #BeautyIndustry #Skindinavia #MakeupSettingSpray

First Ami Colé, now Youthforia. Two very different brands... same outcome. One built on thoughtful inclusivity, the other on viral hype. But both are shutting down this year. Right now, in the current landscape it's difficult to stay alive in beauty retail in 2025. The market’s oversaturated, discounting is everywhere, and investors expect fast returns.. even in a recession. We need to stop pretending that funding or virality guarantees survival. Because what we’re seeing now is the reality of running a brand today. -- #Youthforia #AmiCole #Sephora #BeautyIndustry #InclusiveBeauty #BeautyBrand #BrandFounder

This one hit close 💔 If you’ve ever built something from the ground up… something that you believed in so deeply and it kept you up at night.. then you know how hard it is to walk away from it. 💔 Ami Colé wasn’t just a beauty brand. It was thoughtful. It was intentional. And Diarrha did it with clarity, culture, and care. But what most people don’t see is how lonely the founder journey can get. And getting funding doesn’t fix that. MONEY WITHOUT MENTORSHIP IS JUST PRESSURE… and to clarify, I’m talking REAL non-self serving, UNBIASED mentorship. If your investors only saw you as a box to check during the “inclusive beauty boom” of 2020, then they were never really there to help you win long-term. That’s the part no one tells you. It’s not just about raising money. It’s about knowing how to use it, when to say no, and having the right support to grow without losing yourself. Diarrha — I don’t know you personally, but I just want to say: You built something that made a real impact. And no one can take that away from you. The industry may have failed you, but you made SPACE. And that matters more than anyone chasing a quick exit ever will. — #amicole #inclusivebeauty #beautyindustry #blackownedbusiness #investor